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"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.

"Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families.

Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally.

"Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

• Sales Rank: #121878 in Books
• Published on: 2014-07-15
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .40" w x 6.00" l, .68 pounds
• Binding: Paperback
• 220 pages

Review

"Nobody knows brand strategy better than David Aaker. Aaker has taken all of the essential principles of branding and collapsed them into one epic brand book. Whether you’re a seasoned brand marketer or just getting started, this book will provide you with a practical path to creating, nurturing and leveraging strong brands." ---Ann Lewness, CMO Abode Technology

"Professor Aaker has truly given the business world a gift: A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." ---Joseph V. Tripodi, Chief Marketing and Commercial Officer, Coca-Cola

"David Aaker is one of my favorite brand authorities because he understands that the modern brand is an asset that should create value and drive strategy for corporations. His latest treatise is brand dynamite." ---Beth Comstock, CMO

"I am a devoted user of David Aaker's work over many years, I like many of you have benefitted from his insights in chunks. Here those chunks are all pulled together, and seasoned with years of his own applied work. It's just outstanding." ---Richard Lyons, Dean, Berkeley-Haas School of Business Administration

"Addresses ten strategic brand challenges including created a compelling brand vision, getting digital brand building right, and building the brand internally." ---MaryKay Kopf, Global CMO of the Electrolux Group

"David's new book is for learners and experts alike; a knowledge center for branding principles and strategies every marketer needs to know and practice. Why go anywhere else?" ---Elisa Steele, CMO Consumer Apps and Service, Microsoft

"Provocative, rooted in substance, a guiding star for modern marketers!" ---Steven Althaus, Director of Brand Management

"David Aaker provides 20 core principles and practical steps to create, enhance and leverage powerful brand asset, which can bring sustainable growth. It is a must read for businessman who want to find a key to future success led by power of brand." ---Sue Shim, Global CMO, Samsung Electronics

"David Aaker has created a must-read review of enduring principles and current challenges for 21st Century marketers." ---Larry Light, Former CMO McDonalds

"David Aaker's many books have been helpful guideposts for my career in business and marketing. Here is a great book that succinctly summarizes what he has learned in his storied career about building enduring, successful brands. Apply David's 20 principles, and your brand will be more successful, and you will be a better leader guaranteed!" ---Jim Stengel, Former Global Marketing Officer

"I found the book to be compelling reading for any CMO in this ever changing time and world. It touched raw nerves of challenges we are facing as a company and increased my to do list. And it connected the dots of the evolving role of marketers in organizations." ---John Wallis, CMO Hyatt Hotels Corp

"The real test of marketing genius is not to produce a successful product but to build a lasting brand. Dave Aaker has done more to help us understand brand building than anyone else." ---Philip Kotler, co-author of Marketing Management, 14th ed.

About the Author
David Aaker, recognized authority on branding, has written six books on brands and brand strategy and another twelve on related topics that together have sold well over one million copies. He developed several concepts including the "Aaker" brand vision model, branded energizers, branded differentiators, the brand relationship spectrum, and framing a category.
Aaker is the Vice-Chairman of Prophet, a brand and strategy consultancy, and Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley. The winner of three career awards for contributions to the science of marketing (the Paul D. Converse Award), marketing strategy (the Vijay Mahajan Award), and the theory and practice of marketing (the Buck Weaver Award), he has published over one hundred articles and seventeen books including "Strategic Market Management" 10th edition, "Managing Brand Equity," "Building Strong Brands," "Brand Leadership" (co-authored with Erich Joachimsthaler), "Brand Portfolio Strategy," "From Fargo to the World of Brands," "Spanning Silos," "Brand Relevance," and "Three Threats to Brand Relevance." His books have been translated into eighteen languages and sold well over one million copies.
Named as one of the top five most important marketing/business gurus in 2007, David Aaker has won awards for best article in the "California Management Review" and (twice) in the "Journal of Marketing." A recognized authority on brand equity and brand strategy, he has been an active consultant and speaker throughout the world. A regular columnist for AMA's "Marketing News," he writes the Aaker on Brands blog at davidaaker.com and for the HBR.org blog.

Most helpful customer reviews

3 of 3 people found the following review helpful.
A Concise and Lively Summary
By Kevin S. Gray
Over the span of several decades, David Aaker has had considerable influence on marketing and marketing research. His new book, "Aaker on Branding", is a very concise and lively summary of his thinking on best theory and practice in branding. If you're working in marketing, marketing research or a related area, you might want to have a look.

7 of 8 people found the following review helpful.
Definitely not for start-ups or new media
By Jennifer Speciale
This book is so well-intended and I had high hopes based on the popular name of the author. But the misspellings (past instead of passed, on instead of one, amongst others) threw me off early into the book. Beyond that, I found the concepts to be really nascent, very 101. The examples of brands given such as Hallmark, McDonalds and Wells Fargo are cliche, well- and self-defined, but also outdated names, companies. I was looking and hoping for something to help my digital media start-up proliferate. But I found this book to be tired, filled with expected, known concepts and anything but avant-garde. Even the CMO quotes provided are from very old, well-established brands. These come from people with huge teams, who probably have very little maintenance to do, much less trail-blazing a new brand. I actually had to double check the copyright date, thinking I had accidentally purchased a book from the wrong era. Although I will say I applaud the publisher for contributing to Habitat for Humanity.

4 of 4 people found the following review helpful.
What is a brand, and why does it matter?
By Cheryl Burgess,Co-Author-The Social Employee (McGraw-Hill 2013)
Now on his ninth book, marketing and branding expert David Aaker (@DavidAaker) hardly needs any introduction. Indeed, Aaker has contributed so much so often to the topic of branding that, by his own admission, getting through it all can be “a bit overwhelming.” Enter Aaker on Branding: 20 Principles That Drive Success, a book designed to be both a standalone guide to the current branding landscape and a consolidation of ideas forwarded in his previous works.

The result is a compelling, easy-to-read work that can either be read piece-by-piece or from cover to cover. With a wealth of sage advice and real-world examples on every page, you’re sure to learn something no matter how you approach it. Aside from Aaker’s sure, confident writing style, the book also benefits from having a compelling subject buoyed by sharp organization. As Aaker puts it in his introduction, “Brands and brand strategy are simply fun and interesting. Many a time has a CEO allocated half an hour to a brand strategy session and end up staying for hours affirming on their way out that the session was the most fun time working in months.”

Indeed, branding is interesting, and as Aaker on Branding demonstrates, it has become the central most important consideration for businesses in any industry. But how do you make your brand shine?
What is a brand, and why does it matter?

Aaker wastes no time establishing the importance of branding, leading the book off with the statement, “Far more than a name and logo, [a brand] is an organization’s promise to a customer to deliver what the brand stands for not only in terms of functional benefits but also emotional, self-expressive, and social benefits.”

And as Aaker explains in the book’s opening chapter, this knowledge turns brands into assets that drive strategy. The result of this understanding is that branding efforts over the past 25 years have been shifting from “tactical and reactive to strategic and visionary.”

Such a shift has had a profound shift on both organizational and marketing strategy. More recently, this shift has corresponded with the rise of social technologies, a process which we detail in our book The Social Employee (McGraw-Hill, 2013). In order to accomplish this, marketers must be guaranteed a seat at the strategy table, as internal branding becomes just as essential as external branding.

Says Aaaker, “The brand will only deliver on the brand promise if the employees ‘believe’ and live the brand in all the customer touchpoints.”

A visionary branding strategy involves widespread buy-in to an organization’s mission, vision, and values. Without a brand vision, one fundamentally established in how your organization operates, your brand either won’t be able to distinguish itself or it will be making promises and projecting an image that it can’t live up to. Says Aaker,

When the brand vision clicks—is spot on—it will reflect and support the business strategy, differentiate from competitors, resonate with customers, energize and inspire the employees and partners, and precipitate a gush of ideas for marketing programs. When absent or superficial, the brand will drift aimlessly and marketing programs are likely to be inconsistent and ineffective.

Aaker lays out a process for creating a compelling, actionable brand vision that is memorable and actionable, inspirational and practical. While the essence of a brand vision can be summed up in a brief statement, Aaker recommends creating between six and twelve vision elements and then organizing them into a core tier and a secondary, extended tier.

Building a brand vision, a set of organizational values that Aaker says “implies a promise to customers and a commitment by the organization,” brings with it a strategic imperative. An organization has to be able to deliver on whatever promise is being made to its stakeholders. If it is not positioned to do so, it is all but guaranteed to alienate those stakeholders as it fails to live up to its promise. And once this has happened, once customers, employees, or both have lost faith in a brand, building that trust back can be nothing less than a Sisyphean task.
Brand Energy and Sweet Spots

By establishing core brand values, brands will have a better idea of what they need to do in order to create “brand energy.” This energy is how a brand connects with its customers. In B2C organizations, this often involves the development of a distinct brand personality, an identity that speaks not just to what that company does, but also to how it shares values, passion, and concerns with its target community.

To illustrate how powerful this can be, Aaker discusses the brand-as-personality. If you were talking to your brand as a person, what would they say to you? As Aaker explains, “Exploring what a brand-as-person might say to you can be a good way to uncover emotional response to brands.” Almost certainly, some of the answers are likely to surprise you, and as Aaker explains through the story of a well-known credit card company, sometimes the same brand personality traits can lead to very differing perceptions.

Another way to build brand energy and cement a positive, activated personality is to find customer “sweet spots.” How can your brand connect with your stakeholders in areas such as self-identity, lifestyle, or other cultural values? As Aaker explains, sometimes finding these sweet spots is a natural extension of your brand, such as the “Pampers Village” set up by Pampers in order to provide the go-to resource for childcare questions for parents.

For other brands, the connection might not be as obvious in relation to a brand’s product offerings, though it will still be able to resonate with consumers along key elements of your brand’s vision. Such is the case with RedBull, a beverage brand that actively sponsors events and activities centered around an active, no-holds-barred lifestyle. Aaker’s example of Dove’s “Real Beauty” campaign was also especially eye-opening.

The key is that having good perception of your brand isn’t always enough. Being able to define what you do and actively seek opportunities to engage others is where the real energy comes from. So while each of Aaker’s 20 tips is a wealth of sound advice in its own, it’s the synergy of these tips, the idea that each builds off the other, that can really produce magic for a brand.

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• Published on: 1982
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International Journal of Integrated Care

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• Sales Rank: #2289484 in Books
• Published on: 2008-09-01
• Original language: English
• Number of items: 1
• Dimensions: 9.60" h x 1.22" w x 7.40" l, 2.30 pounds
• Binding: Paperback
• 640 pages

About the Author
Murna Downs is Chair in Dementia Studies and Head of the Bradford Dementia Group at Bradford University, UK.

Barbara Bowers is a professor in the School of Nursing at the University of Wisconsin-Madison, USA and holds an adjunct position at the Australian Catholic University, Melbourne, Australia.

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0 of 0 people found the following review helpful.
A textbook for carers of dementia patients
By Robert David Cotgrove
The best practical guide for all professionals working in the aged care and dementia industries. Well researched and written. A must for doctors, nurses and other healthcare workers.

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Obedience is the key to receiving from God and it is also the key to being used by God. It will open the door to further blessings in our own lives and will pave the way for Him to use us in greater ways to bless mankind.

• Sales Rank: #60425 in Books
• Brand: Faith Library Publicat/Hagin
• Published on: 1983-06-01
• Original language: English
• Number of items: 1
• Dimensions: 5.25" h x 3.50" w x .25" l, 500.00 pounds
• Binding: Paperback
• 32 pages

Most helpful customer reviews

14 of 14 people found the following review helpful.
Obedience in Finances
By Karen K. Abshire
Obedience in Finances was a great quick read about how to trust God with your finances. It was full of scripture on the subject. Kenneth Hagin is always the go to man on building your faith in God for any area of your life and this book was the same. It calls you to go deeper with God by releasing any fear/bondage that have built walls against your faith in this area.
I will pass it on to a friend after reading it a second time. This is a small book that would be good to stick into a gift for a new Christian.

12 of 12 people found the following review helpful.
Found it to be helpful
By J. Walker
I liked this book. It broke down for me the things that I alread knew and made me take a deeper look at myself and my financial situation and what it is I may be doing or not doing to help or hender it.

6 of 6 people found the following review helpful.
finances
By phahlani moyo
Its highlights the best ways on how to manage funds properly,Its a small marvelous book.Buy it. sure.
phahlani moyo
Author

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[N812.Ebook] Free Ebook Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science), by Steven Struhl

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Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals.  Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples.

Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing strategies.

• Sales Rank: #219864 in Books
• Published on: 2015-07-28
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .57" w x 6.14" l, .0 pounds
• Binding: Paperback
• 272 pages

Review
"[A] fascinating, if not rather specialist book, which aims to be an accessible guide to the world of text analytics and data analysis for marketing folk." (Darren Ingram Darren Ingram Media)

"Textual analysis has recently become a useful research methodology, of great interest to both academics and practitioners.  Dr. Steven Struhl provides relevant and lucid discussion of the topic, highlighting the fundamental issues involved in preparing, analyzing, and presenting textual data for meaningful interpretations.  A very interesting and timely contribution that should be of interest to a wide range of audiences." (Dr. Jehoshua Eliashberg Prof of Operations & Info Management, Wharton School, Univ. of Pennsylvania)

"As I’ve been evaluating text analytics materials lately for my data science education engagements, much of what I’ve found published on this subject is written from a very academic and technical perspective that  is not very approachable for someone that doesn’t have a fairly deep expertise in statistics, math and programming. This book solves that disconnect...A welcome addition to any data scientist’s library. In addition, the timely nature of the subject should provide much food-for-thought as the rise in interest in unstructured data processing techniques continues to be of interest. Highly recommended." (Daniel D. Gutierrez Inside Big Data)

About the Author
Steven Struhl is Principal at Converge Analytic, a marketing and analytics consulting company based in New Jersey.  He has experience in consulting and research, specializing in providing effective, practical solutions based on statistical models of decision-making and behavior. His work addresses how buying decisions are made, understanding consumer groups and their motivations, optimizing service delivery and product configurations, and finding the meaningful differences among products and services.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Summarizes Text Analytics Well
By William P Ross
This book explains text analytics from a high level. There are a decent number of techniques explaining ways of looking at text. Throughout the book are mentions of different tools you can use ranging from free to enterprise level tools.

There are also a number of graphs in the book showing the output of results from text analytic tools. I would have like to see more "practical" examples though of how a business should be using these tools. I understand from the book the techniques we have now are not sufficient in many cases.

Some of the pictures in the book appeared to be totally random and held little relevance to text. I was wondering why the author placed them there.

The writing style is pretty informal which works well for this book. Overall this book is a great place to start for learning about text analytics. If your looking for more advanced cases, or business applications you may need to look elsewhere.

0 of 0 people found the following review helpful.
Explains Text Analytics in simple english
By kaus_man
As a Voice of customer and Text analytics practitioner I have a little bit of background in this field and I found the book really helpful in explaining the text analytics field from a practical point of view .
Most of the concepts which may usually be too math oriented or hard to understand are explained in general English. I specially like the chapter on Bayesian analysis which had eluded me as a tool so far but the book does a good job in explaining the use and power of the algorithm.
Text is everywhere and aggregating and analyzing text remains one of the most valuable frontier for Enterprise Software and for general public alike.

0 of 0 people found the following review helpful.
I like it a lot
By NoahL5
Steven Struhl has an incredible knack for demystifying complex analyses and analytic software, and making it accessible to those who are interested in what it does without delving too deeply into the incomprehensible elements of how it works.

In his new book, Dr. Struhl takes on text analytics. I found the chapter on Bayes Nets particularly useful. In it he show, quite convincingly that, in some cases, they do a much better job with text than other predictive methods. He provides a story through crystal-clear examples that are immediately interesting and easy to follow.

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[Q873.Ebook] Download Ebook JSA Omnibus Vol. 1, by Geoff Johns, David Goyer

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Known for his groundbreaking work on Green Lantern, in 2000 Geoff Johns brought Justice Society of America characters rooted in the Golden Age of comics back to the forefront of comics.  Mixing younger, edgier characters with the elder statesmen of superheroes, Johns created an action-packed series with compelling storylines that are now collected here in the JSA Omnibus Vol. 1.

Collected here are  JSA #1-25, JLA/JSA: Virtue and Vice, JSA All-Stars #1-8, JSA Our Worlds at War #1, JLA/JSA Secret Files #1, JSA Secret Files #1, All-Star Comics #1-2, All-American Comics #1, Adventure Comics #1, National Comics #1, Sensation Comics #1, Smash Comics #1, Star Spangled Comics #1 and Thrilling Comics #1.

• Sales Rank: #213368 in Books
• Published on: 2014-05-20
• Released on: 2014-05-20
• Original language: English
• Number of items: 1
• Dimensions: 11.16" h x 2.99" w x 7.51" l, 7.87 pounds
• Binding: Hardcover
• 1224 pages

About the Author
Geoff Johns is an award-winning writer and one of the most popular contemporary comic book writers today. Johns is the author of The New York Times bestselling graphic novels Aquaman: The Trench, Blackest Night, Green Lantern: Sinestro Corps War, Justice League: Origin, Superman: Brainiac and Batman: Earth One which hit #1 on the bestseller list. He is also known for transforming Green Lantern into one of the most critically and commercially successful franchises in comics.

Johns was born in Detroit and studied media arts, screenwriting, and film at Michigan State University. After moving to Los Angeles, he became an assistant to Richard Donner, director of Superman: The Movie. He and his mentor Donner later co-wrote Superman: Last Son featuring the return of General Zod.

Johns has written for various other media, including episodes of Smallville, Arrow and Adult Swim's Robot Chicken, for which he was nominated along with his co-writers for an Emmy. He is the Chief Creative Officer of DC Entertainment and resides in Los Angeles, California

Most helpful customer reviews

27 of 27 people found the following review helpful.
The Golden Age Heroes Return
By Anarchy in the US
Ah yes, the Justice Society of America (JSA). The first superhero team in comics since its inception in the Golden Age of comic in 1940 ushered in a whole new wave of storytelling and future generations to follow and take note from. Even if the JSA are the originators, they fell behind the pack once the Justice League of America (JLA) came about in the 1950s. Since then, the JSA has woven in-and-out of DC's pantheon never hitting the same level as its offspring, the JLA. But in 1997, when Grant Morrison jump started the JLA, it became one of the must read comics at the time, and the fact the JSA were in issues #27-31 that really pushed more attention for the JSA. So because of the success of Morrison's JLA, DC decided to strike the fire while it was hot and make an offshoot series, that being the JSA. And here is when comic really got great.

With writers James Robinson (a avid fan of the Golden Age heroes) and Blade/Man of Steel/Batman Begins writer David Goyer, who was a fresh face at the time, started on JSA. And yes, superstar writer Geoff Johns got some of his earliest work on this series makes for a fitting collection for fans of both writers and good ol' fashioned characters in the modern day.

Originally this collection was to be called Geoff Johns JSA Omnibus, featuring only the material Johns did on the series starting at issue 5. This left many fans angry with DC since it meant cutting out the first arc by Robinson and Goyer and many other aspects of the JSA. Thankfully, due to massive out cries by fans, DC took notice and re-solicited this Omnibus featuring all aspects of the JSA, even if this large book is mostly Johns heavy. So although DC still has old problems that their omnibi still linger, this is still an awesome tome.

The JSA OMNIBUS VOL.1 collects the following in order:

All Star Comics #1
All-American Comics #1
Adventure Comics #1
National Comics #1
Sensation Comics #1
Smash Comics #1
Star Spangled Comics #1
Thrilling Comics #1
All Star Comic #2
*All the issues above are collected here inJustice Society Returns (Justice Society of America)
JSA Secret Files #1, JSA #1-5 Justice Be Done (JSA: Justice Society of America, Book 1)
JSA #6-15 JSA: Darkness Falls
JSA #16-25 JSA: The Return of Hawkman - Book 03 (Justice Society of America (Numbered))
JSA Our Worlds at War #1
JLA/JSA Secret Files #1
JLA/JSA: Virtue and Vice JLA/JSA: Virtue and Vice (JLA (DC Comics Unnumbered Paperback))
JSA All-Stars #1-8 JSA: All Stars (Justice Society of America (DC Comics))

[Since this omnibus has way too much to discuss, I will only give a general idea of these stories. Please click on the links for far superior reviews and information.]

Starting out with the JUSTICE SOCIETY RETURNS story, all the stories are individual pieces of golden age superheroes who fight their own battles, then come to find out are all part of a master plan against an alien bent on taking over the world. After that, we finally dive into the modern day JSA stories, which involve a series of mysterious murders to Golden Age characters, time and space collapsing under the power of one heroes own son, and the return of a certain Thangarian that was long dead in comics makes a grand entrance. With a series of stand-alone issues of Golden Age characters written and drawn by all star writers and artist.

That's the gist of this massive tome and it's as simple as that without giving anything away. This series was all about using the theme of legacies as its core example, as well as using a Silver-Age sense of action with a touch of modern day storytelling to make these characters likable and never delves too deep on darker subject material as some comics did at the time period. Having traditional Golden Age characters like The Flash Jay Garrick, Green Lantern Alan Scott, and Wildcat Ted Grant stay as lead members of the team to reform the JSA bringing in new characters to fill out old ranks like Dinah Lance, daughter to the original Black Canary, and Jack Knight, taking over for his father's role of Starman, make for a series that shows readers just why these characters still do mean a lot for comic fans. So even if teams like the Teen Titans, Birds of Prey, and Outsiders look up to the Justice League...it's the Justice League that looks up to the Justice Society.

Aside from Johns writing a good majority here with Goyer and Robinson as well, there is a vast array of writers who did the one-shots and artist that, for reasons of length, are too large to name off (there's 20+ artist from the contents page). The art is solid for the late 90's, with majority of the art being handled by Stephen Sadowski.

As for this 2014 Omnibus, it's massive. As the Amazon picture shows is the dust jacket on the front, with another picture of the group on the spine big and clearly. On the inner flaps, has a small biography of a good majority of the members through the series is pretty neat as well. In terms of the board underneath the dust jacket, sadly, it's just a flat black board with the JSA symbols. Something this big I wish DC would add a little more effort on their omnibi collections instead of the typical black board, but it is what it is. Speaking of old DC habits, the bind is still glued/sewn (I know many people will hate that part). It's still sturdy, but since this is a 1000+ page book, it gets tight. In fact, for me, this is one of the tighter bindings I've had from this collection. I really had to stretch the book to keep it open on the ends. Since I read all books at 90 degree angles, this is fine by me and I am not picky about it, but it will drive some people nuts. Which in turn leads to numerous splash pages having gutter loss, which thankfully, there isn't too many of those in this series as I read most of the book fine. It's only when those splash pages came up I have trouble. The pages are think and non-glossy and are all crisp layouts. I didn't see any fuzzy art productions or errors in this collection, so there's that. And lastly, this collection has practically zero extras, sadly. It has no introductions, sketches, or afterwords. It only has the covers to the trade paperbacks.

So, JSA OMNIBUS VOL.1 shows that Johns, Goyer, and Robinson's earliest work holds up amazingly well for being 15 years old and focuses on Golden Age characters. It's a ton of content for the price like most omnibus should do, but some of the production work hurts the book. It's a 4 ½ star review, but I still enjoyed what's here and for the price.

Let's see how well JSA Omnibus Vol. 2 holds up by comparison.

21 of 22 people found the following review helpful.
Collecting the first two years of one of the best super-hero titles ever put out and a landmark for a DC star
By Michael A. Weyer
While the Justice Society of America had been an icon for decades as the first super-hero team, DC Comics hadn't treated them that well over the years. The team was put into limbo after "Crisis on Infinite Earths" and then torn apart with several members killed off in "Zero Hour." But in 1999, pushed by the fantastic work of James Robinson's "Starman" series, DC took a chance on a new title for the group. And it worked brilliantly as Robinson set a bar that David Goyer and a young Geoff Johns would elevate to amazing heights. This massive new volume brings together their first two years of work and showcasing a truly wonderful title that counts as one of the best DC has ever given.

It kicks off with the "Justice Society Returns," one of those "fifth-week events" DC would do back in the late-`90's. It's a throwback story as the team faces an evil entity raised by the Nazis. In classic fashion, the various one-shots (all named after original DC titles where the characters first appeared), have them splitting off into pairs to take the various avatars down before uniting for a final attack. There's some good stuff here like a great Mark Waid-written story on Mr. Terrific facing the horrors of war and the Atom taking on a foe of truly horrible strength. Then, "JSA Secret Files" has the prequel as Wesley Dodds, the original Sandman, faces a dark fate that leads to a new adventure. The first five-part storyline by Robinson has this new JSA form to take on the evil Mordu and leads to the emergence of a new Doctor Fate. This leads to the forming of a new JSA with the brilliant idea of the original members of Flash, Sentinel, Wildcat and others mentoring a new generation of heroes like Stargirl, Atom-Smasher, Hawkgirl, Black Canary and more, giving the team a wonderful legacy feel.

Goyer and Johns take over with issue 7 where Johns first shows his wonderful mix of respect for DC history and fine writing. When Sentinel's insane son, Obsidian, throws Milwaukee into darkness, the team have to stop him, aided by the new Dr. Mid-Nite. Issue 10 has Wildcat having to defend the JSA Brownstone against Johnny Sorrow and his Injustice Society. Mr. Terrific joins to help as the team take on terrorist Kobra with Atom-Smasher having a personal stake after Kobra killed his mother but the time-traveling Extant throws things into more chaos before a fitting final fate for him. Then "Injustice For All" has the Injustice Society launching a full attack with Sorrow planning to use them to wipe out Earth with the monstrous King of Tears. Surprisingly, formerly villainous Black Adam chooses to aid the JSA and seek amends for his actions. This sets up the three part "Return of Hawkman" where Johns and Goyer manage the epic feat of undoing years of confusing retcons to return Hawkman to prominence and answering long-held secrets of Hawkgirl as well. A big annual is a crossover with "Our Worlds at War" as the JSA calls upon various allies to fight an alien invasion. Then, a story from "Secret Files #2" sets up the fantastic "JLA/JSA Virtue & Vice" special as a meeting of the two teams ends with members of both going mad, infected by the Seven Sins of Man. Reserves of both teams discover it's due to a pact forged between one of the League's oldest foes and one of the Society's deadliest enemies and must join to stop it. Finally, "JSA All-Stars" has the younger members of the team sent on personal missions to stop an oncoming attack.

The stories are amazing, you can feel the history of the JSA in their telling and the respect they have, even more than the Justice League. Veterans like Flash and Sentinel work well with the newer kids, Stargirl coming into her own as a hero, Atom-Smasher facing his inner darkness, Hawkgirl having her own secrets and Black Canary and Dr. Mid-Nite having a growing relationship. Cool moments abound such as evil super-speedster Rival signing his name by murdering people at various spots across the country to how Johns is able to incorporate so much of the convoluted Hawkman history in a way that makes sense. The villains are great from the showboating Sorrow to the fun partnership of the two baddies in "Virtue & Vice." The artwork is terrific, especially Stephen Sadowski's amazing pencils in the first 25 issues of the regular title, letting us see these heroes in full view and working great action sequences, not to mention terrific splash pages like Dr. Mid-Nite's arrival to help Black Canary or Hawkman's return. While it might have been nice to have stuff like notes or proposals and such, it's still a great single volume for a series that helped raise these characters to new heights, reminded readers how magical the Golden Age was and, most importantly, introduced us to a pair of great talents that would change DC a lot over the years. If you had to pick one book to show super-hero comics at their best, this is it and well worth the price to see the JSA in their glory.

11 of 12 people found the following review helpful.
Spectacular beyond my wildest imagination
By sergei kochkin
I have the Golden age DC archives of JSA all 12 volumes, about 200 pages each retailing at a whopping $49.95 each while this 1200+ monster is only $70 on Amazon. The golden age stories were simple and seldom did all the all stars work together. Normally they paired up. But they were charming. Fast forward 50 years to this omnibus of JSA and the reincarnation or offspring of former JSAs. The stories are so clever, the artwork so spectacular, the villains evil beyond anything we could image in the 1940s. This volume was pure pleasure to read and the artwork mesmerizing. I am thankful that all of the JSA reboot is here since we don't see Geoff Johns stories till we are about a third through this massive book. As the 2 star reviewer says, it is difficult to read because of its size and weight. I invested in a lap desk (for these large omnibus books) which tilts so I can read it without having to go to a chiropractor. The gutter loss is minor. The oversize pages make it easier to read. The paper stock is a thick glossy paper; I might recommend semi-gloss to cut down on glare. Its weakness is the cheap binding; it should be sturdier for this size book. Now hold on since Vol. 2 is more than 1400 pages. Yes as the 2 star reviewer laments, I wish we could get these in perhaps 600 page installments. But my best guess is the series would be way too expensive. So learn how to adapt to these massive treasure chests of imagination and adventure. They are a good value especially at Amazon prices. Trust me.....I have read many omnibus, archives, and Absolute editions.....this is one of the very best..and I will definitely get volume 2 in December.

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[M769.Ebook] Ebook Take a Look: Observation and Portfolio Assessment in Early Childhood (5th Edition), by Sue Martin

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Take A Look has been praised for its practical approach, clarity, and ease of use.  Its detailed coverage of observation methods will help you to develop skills in seeing, recording, and understanding the development of young children.

• Sales Rank: #1401044 in Books
• Published on: 2009-03-13
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.00" w x 7.00" l,
• Binding: Paperback
• 480 pages

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[R310.Ebook] Free PDF , by J. M. Barrie The Complete Adventures of Peter Pan (complete and unabridged) includes: The Little White Bird, Pete [Hardcover]From Ben

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• Published on: 2012-12-31
• Binding: Hardcover

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A young bridge painter is awakened from the hum of daily routine by a face-to-face encounter with a woman in free fall.

"The Bridge" is a story from Daniel Orozco's critically acclaimed collection Orientation, which leads the reader through the hidden lives and moral philosophies of bridge painters, men housebound by obesity, office temps, and warehouse workers. He reveals the secret pleasures of late-night supermarket trips for cookie binges, exceptional data entry, and an exiled dictator's occasional piss on the U.S. embassy. A love affair blooms between two officers in the impartially worded pages of a police blotter; a new employee's first-day office tour includes descriptions of other workers' most private thoughts and actions; during an earthquake, the consciousness of the entire state of California shakes free for examination.

Orientation introduces a writer at the height of his powers, whose work surely invites us to reassess the landscape of American fiction.

• Published on: 2011-09-06
• Released on: 2011-09-06
• Format: Kindle eBook

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3 of 3 people found the following review helpful.
Orozco paints a lofty picture
By zhabazon
Daniel Orozco has published a collection of short stories called Orientation which includes a short tale called The Bridge. Until I downloaded four stories from the collection for the Kindle, I was unfamiliar with the author, but after reading the first story, I tore through the remaining three. The Bridge takes the reader high into the life of a bridge painter as he experiences a life altering event. Well written, this stimulated thought which lingered longer than the written words. I highly recommend this story.

0 of 0 people found the following review helpful.
Another Day on the Bridge
By Pop Bop
Daniel Orozco has made four stories from his "Orientation" collection available on Amazon as Kindlefreebie downloads. One story follows the mental collapse of a temp worker who can't help the people who call her on a help line. One follows a budding love affair between two police officers, as recorded in their police reports. One consists of a new employee orientation session that goes hilariously off the rails. All three are worth seeking out and downloading.

SPOILER. In this tale, we observe a young man who comes face to face, literally and figuratively, with his own mortality. A newbie bridge painter, trained and constantly reminded to avoid falling, stares into the face of a falling jumper as she hurtles past him. Orozco recreates that instant with force and elegance. He suggests the effect of that instant on our hero with subtlety and restraint.

While some of the stories in "Orientation" are boisterous or whimsical or melancholy, this one is restrained, limited and almost painfully spare. It is efficient, tight, thoughtful and sympathetic. Orozco is kind to his hero and gentle in the face of tragedy.

So, if you are in the mood for playful, insightful, generous and literate "writing!!", well these little samplers struck me as an excellent choice.

(Please note that I found this book a while ago while browsing Amazon Kindle freebies. I have no connection at all to either the author or the publisher of this book.)

0 of 0 people found the following review helpful.
Great short story.
By D. Kennedy
Strange but nice.. loved it.

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